![]() Who should you include in your grand opening guest list? Invite media and influencers to the grand opening to create buzz for your restaurant, and invite friends and family to express your gratitude for their support. Third, invite more influencers, local social media celebrities who can create buzz and draw a crowd, to your grand opening. Second, invite friends, family and investors-any cheerleaders and supporters who made the restaurant possible. Beyond inviting the public to the event, you should invite several key groups of VIPs.įirst, invite the media and your mayor (or another ranking official from your town) to attend a ribbon cutting ceremony at your restaurant’s grand opening. It’s crucial to be strategic about your guest list as you plan for your grand opening. Create a guest list for your restaurant’s grand opening Promote the soft opening with posters and social media coverageĢ.What should you do for your restaurant’s soft opening? Two weeks is the perfect amount of time to get customer feedback, implement that feedback and promote the grand opening. ![]() How far ahead of the grand opening should you soft open? ![]() Hand out invitations to soft opening customers, put up posters around the restaurant and on your windows and get the word out via Facebook and Instagram to promote the big event. If you live in a rural area or small town, your local influencers might be college sports stars or pastors.ĭon’t forget to use the soft opening as an opportunity to let customers know about the grand opening. Who are considered influencers ? If your restaurant is located in a metro area, they would be local celebrity and media influencers and those in high-profile industries (local musicians, social media influencers, athletes). Once you’ve made the necessary initial tweaks you can start broadening your audience to a few local influencers to create hype around your launch. You can also maximize your soft opening by giving out samples, getting customer feedback and incorporating the feedback into the menu, decor and service style before the big day. Your initial soft opening might be just for family and friends, designed to test how your restaurant performs for the friendliest of audiences. To ensure that the majority of media and social media buzz goes towards your grand opening, don’t publicize the soft opening heavily.Ī soft opening gives you the chance to beta test your menu and lets staff practice what they’ve learned from their employee handbook and training. A soft opening is an exclusive event with a limited menu, usually a dinner, and many restaurants hold a few soft openings before their restaurant opens to the public or before hosting a grand opening. This is the standard advice for a reason. ![]() Give freebies or special offers to attendees.Partner up with a local business or charity.Here’s how to throw a successful restaurant grand opening: ![]()
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